The Challenger Sale: Taking Control of the Customer Conversation

Description

Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, this title argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. —- ISBN: 9781591844358

Additional information

Format	Hardcover

Features

Print length:	240 pages
Language:	English
Publisher:	Portfolio
Publication date:	10 November 2011
Reading age:	18 years and up
Dimensions:	15.95 x 2.18 x 23.6 cm
ISBN-10:	9781591844358
ISBN-13:	978-1591844358

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